The “Pepperoni” Update To Music Marketing Classroom…January 2013

OK guys, welcome to your first big classroom update of 2013…

So I noticed that whenever Google or Apple update their products they give them fun little names like “Ice Cream Sandwich” or “Snow Beaver”…and in an effort to model the best I thought I would get in on the action with my “Pepperoni Update”…yum yum!!!

What you’re going to find is a whole bunch of new and updated videos that will hopefully help to refine the marketing process we’re all putting into action, as well as even more expert interviews and tools to get you cooking on gas.

I thought it would be fun to start this off with a super quick video of what I’m going to be focused on this year…(although as ever I’m sure new things will pop up that will totally blow my plans out of the water)

Right below the video I’ll lay out all the new stuff and where you can find it.

If you would just like to skip down and get access to the new content click here…

The Inspiration Station

The idea of this section is based on a very simple but powerful concept that I use to do all kinds of crazy stuff that I never thought possible in the past.

The idea is this…

Whatever you want to learn, however difficult or challenging it seems…all you have to do is find someone who has already done that thing, (or who is considered the best in the world) and model what they did.

So I went out and found a whole bunch of musicians who are doing all kinds of creative marketing and set up an easy way for you to track them.

Click here to check out the new tool..

New videos

I suggest that as well as watching these you also keep in mind where they fit into the system as a whole, and try to put as much as possible into action as you watch.

Getting Gigs

Local music marketing…

This video is all about turning Facebook advertising into profit.

The idea is this, you advertise only in your local area until you have 2000 people on the list.

Then you might book a venue that holds 100 people and charge $10 a ticket. (Or something like that, I’m sure you get the idea)

Click here to watch…

Twitter for gigs…

Learn a simple trick to find local gig opportunities on Twitter.

Click here to watch…

Email list segmentation revisited…

This video talks about the other ways in which you might segment your email list for booking shows.

It’s the second video on the page.

Click here to watch…

Getting Hits

Search engine optimisation, made a little bit easier…

If you’ve been around online marketing for a while you will have heard of the term “search engine optimization” which basically means getting your website to the top of Google, so that you can scoop in all the traffic.

The problem is that it’s really hard, and I mean so hard you’ll want to cut off your own hands so that you don’t have to do it anymore.

But new SEO makes it a little bit easier because you get to piggyback on sites that have already climbed the greasy pole to the top.

Click here to watch…

Direct advertising explained…

This simply means finding a site where your target fans hangout and then getting a good deal on some advertising. It does not get much more straightforward than that.

Click here to watch…

Your fast start plan to simple music marketing…

I recently had a couple of weeks off for Christmas, but you know me…the whole time my mind was ticking over and it was kind of cool to notice the things my subconscious was cooking up.

This step by step marketing plan is a little more detailed version of the “Local Music Marketing” video above.

It boils down everything we’re doing into a plan that can have you making some money, it will also push your comfort zone to the limit and get your right in the face of your fans.

Click here to watch…

How to contact key influencers and tastemakers…

This is a cool little trick to have in your back pocket when trying to connect with influential people.

Click here to watch…

The 10 minute music video creation and promotion plan…

This video is all about getting you to take some daily action and get the old creative juices flowing 🙂

Sounds fun right!

Click here to watch…

Content as payment, a whole new way to think about getting hits…

There are lot of ways to get traffic online and one of the most reliable is just buying advertising to have targeted fans seeing your site. But this video will show you another way to think about paying for hits and that’s by creating EPIC website content.

Click here to watch…

Adding a little automation to your marketing plan…

It turns out that music marketing does not have to be all work and no play, the secret is to make sure that you have some passive forms of traffic coming to your website so that you can still be growing your fan-base even when you have time off.

Click here to watch…

Fan Engagement

Improve your email marketing by listening to the fans…

This is one of those things that is so simple but so effective. (Even if I do say so myself!)

You can get real world feedback from music fans and they will tell you exactly what you need to do to improve your marketing.

Click here to watch…

Engagement video example…

This is my shot at the kind of “getting to know you” style content you can put into your email auto-responder that will help your fans feel more connected to you.

This took me literally a few minutes to record and is something you could have online today.

Click here to watch…

The social media mindset…

A cool little idea to keep in mind as you go out into the world and start to interact with your fans.

Click here to watch…

Other Videos

The fastest way to do music full time…

I have this crazy little dream that you should be able to focus on your career even if your music is not actually paying the bills just yet.

It can often be easier and faster to make money in other areas first to finance yourself.

Click here to watch…

Troubleshooting your website…

If you’ve ever had your site break then you know how frustrating and what a time suck it can be. So I thought it would be cool to show the process I follow anytime something goes wrong.

Click here to watch…

Learn to write a better song…

This is my mantra for 2013 and in this video you will find out why, and also discover a killer resource and method for improving your own tunes.

Click here to watch…

Interviews

  • Norb Czufis – the founder of Dub Turbo talks about building a million dollar business around his music Listen here…
  • Ariel Hyatt – head honcho at cyber PR gives away some amazing advice Listen here…
  • Jon Ostrow – running a smart digital PR campaign Listen here…
  • Derek Webb – founder of Noise Trade suggests you give your best stuff away for free in return for an email address and zip code Listen here…
  • Andre Calilhanna – 30 years of music biz experience delivered in 30 minutes Listen here…

And Finally…

Add me…

This page will show you how to add me to your email contacts so that you don’t miss any new lessons. (You could copy this page for your own email list because sometimes messages get put in the spam box by mistake)

Click here to view…

Sign up for additional email training…

As a member of Music Marketing Classroom you should also be getting regular email training designed to work alongside the lessons. So if you don’t know what Im’ talking about it means that for some reason your additional training is not getting through.

Click here to sign up…

The review booth…

Say a few words about Music Marketing Classroom and I’ll give you a nice plug in return.

Click to have your say…

Blogging summit

This new guide has now been added to the reports section for easy access…for those of you’ve who did not get a copy first time it’s basically 30 experts telling you how to be a blogging badass.

Click to access all your workbooks…

Hope you love this stuff…now I must sleep 🙂

Chris

P.S Oh yes..I also added over 20 new answers to the FAQ section of the Classroom…